Digital Media & Fan Engagement in Sports

Sports Management student with hands-on experience creating digital content and driving fan engagement within professional sports.

Through my work with Lørenskog Ice Hockey, I create short-form video, player-focused content, game-day coverage, and digital storytelling designed to strengthen the connection between teams, players, and their fans.

Key results

• 1.2M+ views on highest-performing content

• +142% TikTok follower growth

•651K+ Behind-the-scenes content views

1.2M Views | Fan Engagement & Trend Content

Objective

Create entertaining, highly shareable content that could reach audiences beyond the club's existing followers and increase engagement with the team.

Approach

Identified a relevant social media trend and adapted it to professional hockey through relatable, personality-driven storytelling

Results

1.2M+ TikTok views
Contributed to overall TikTok follower growth of 142%
Generated strong audience interaction and sharing

651K+ Views | Behind-the-Scenes Player Content

Objective

Showcase player personalities beyond the ice and create content that allows fans to connect with the team in a more informal way.

Approach

Captured authentic behind-the-scenes player moments and transformed them into short-form content designed around personality, relatability, and entertainment.

Results

651K+ TikTok views
Strong audience interaction
One of the club's highest-performing pieces of player-focused content

Game Day Content | Live Arena Experience

Objective

Bring followers closer to the live game experience through real-time social content.

Approach

Captured authentic game-day moments from around the arena, including player content, behind-the-scenes footage, and in-game moments from the bench perspective.

Results

10K+ views on selected game-day content
Consistent engagement across game-day posts
Expanded the club's digital coverage beyond traditional game updates

Website & Editorial Content

Lørenskog Ice Hockey | Website & Social Media

Alongside social media content, I write digital articles and club communications covering player signings, roster updates, organizational news, and other team developments.

My role involves turning team information into clear, engaging stories while maintaining the club's voice across digital platforms.

Selected Work:

PLAYER ANNOUNCEMENT

Written by Marlén Hansson

Emil Obstfelder Returns to Lørenskog

Player signing & roster communication

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CLUB STORYTELLING

Co-written by Marlén Hansson

Bredde skaper elite, og elite skaper bredde

Long-form feature focused on Lørenskog’s player-development philosophy and the connection between grassroots and elite hockey.

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FAN ENGAGEMENT

Co-written by Lørenskog media team

Publikumsspilleren 2026/2027

Fan-focused club communication promoting an initiative designed to involve supporters and strengthen engagement around the team.

Read Full Article →

Lilleberg Invitational | Event Social Media

Social Media Team | Norway | 2026

Joined the social media team for the Lilleberg Invitational, a charity event combining a golf tournament and evening banquet. Captured photo and video content throughout the event to support real-time social media coverage and showcase athletes, guests, and the overall event experience.

MY ROLE